Client
CarglassCarglass is a part of Belron - a global concern and world leading expert on repair och change of vehicle glass, operating worldwide across 34 countries. They work fast and take customer service to a new level.
web
- Help us serve our customers even better
Carglass is a part of Belron - a global concern and world leading expert on repair och change of vehicle glass, operating worldwide across 34 countries. They work fast and take customer service to a new level.
2016
Despite leading the market, Carglass refuses to stand still and was keen to develop new ways to take bookings and fulfil customer needs, using the latest mobile devices and leveraging cloud-based services.
Website and booking funnel
An SVS or Service vision sprint gave us key findings to build a concept on. A fast prototype build to user test and iterate on enabled a fast process without investing too much before validation.
Based on velidated user tests we managed to cleaned out a whole lot, simplifyed and add a calm and to the point style and layout.
We deliverd a fully responsive website, built on microservices and hosted in the cloud. It's fast, reliable and highly flexible for future growth and expansion. Some tech details: react and redux, stylus, aws, contentful, heroku and coffee.
The solution was rolled out during December 2016 in Sweden, Norway and Finland, and the results were instantly rewarding, with conversion rates increasing by 55%, and 63% more bookings compared with the same period in 2015.
Computer and cell phone
A successful project from start to finish. The client was amazing to work with and the team full of experience and talent. I learned so much.
app
- Let's kill two flies in one hit
Halebop impressively and proudly has the most satisfied customers in Sweden. Their approach is fun and generous - have a look at their youtube channel.
2017
We were asked to do the first implementation of their rebranded identity. Since they also needed help with the frontend for their new concept, Locall, we decided to start there.
App and website
A collaboration between the client and bunch of specialized partners made this an interesting and unique setup. From Futurice we had one designer and two frontenders, where I was one of the latter.
Telecom app and informational website
To complement the offering Halebop wanted a resvice to ease staying in touch with friends and family abroad. So they created Locall - an app with great quality and fixed low prices to call abroad. A part of the concept was also gamification where the user could earn minutes to call a selected destination.
Just before this project started we finished another project Halebop had asked us to do, a full rebrand. By keeping one of the amazing designers from that project we managed to to deliver not only what was asked but also lots of fun bonus features.
Reace Native, with all that it involves, the good and the less good. Made for both IOS and Android, released in App store and Play store. This initiative was also driven by growth hacking so there were focus on tracking to lead the development forwad.
The solution was quietly rolled out during the summer 2017. This enabled an extensive iteration period to improve and fine tune before the more spectacular promotion event. The app usage grows each day thanks to the approach of measure-test-validate.
Get to know the concept
Halebop is great to work with and I'm quite impressed by their boldness and professionalsm. I learned a lot in regards to the app development process, growth hacking and project management.
web
- It must not be complicated, yeah?
Crimson is a professional photolab & digital printer. Their customer segment ranges from the photo enthusiast to the big exhibitors and museeums.
November 2015 - January 2016
The mission was to unify the shopping experinence which hade been scattered as a result of a growing number of separate online services. The solution would also have positive effects on delivery and order handling.
Cart and checkout
We were a team of two, one backend developer and me as UI/UX designer and frontend developer. I left the comfort of Sublime to fall inlove with PhpStorm. After creating user flows and some initial ideas for design I did most of the design work in code and also fell inlove with SCSS and flexbox. I managed to convice the very experienced and somewhat stubborn team mate to move from Subverion to Git.
Since the target audience solely focuses on image and graphics it was a natrual decision to make the site desktop first.
This projcet was one amongst many for the same user so we put in a lot of effort in build for the future.
To avoid users getting lost in the most critical step of the shopping experience, i.e confirming the purchase we utilised popups when needed.
Desktop first
This was one of the first projects where I had a considerable part when it comes to customer journeys. Besides being a fun project, I leaned and developed a lot. The expression "learning by doing" is so true.
print illustration
- Graphic, graphic, graphic
Crimson is a professional photolab & digital printer. Their customer segment ranges from the photo enthusiast to the big exhibitors and museeums.
2015
As an AD I was responsible for all things communication and marketing at Crimson. I recognised the oportunity to broaden the target audience to not only the photographer segment but also the arty artists, illustrators and graphic designers. The aim for all ads produced by and for Crimson was profiling and brand awareness rather than promoting single products.
Ads series
In this series we illustrated the key values of the company. The ads were customised to fit the audience of the magazine Cap & Design. I truly loved the whole process, from creating the concept to finetuning the illustrations
Branches and roots
To reprecent accuracy we used what the target audience was familiar with - color proofing, cropmarks and margins.
To illustrate the consistancy in deliverables we picked up the icon for icc profile.
To show the powerful possibilities of customising the product such as change saturation, levels, add frames and so on.
It was important to convey the understanding and respect Crimson has for their clients deadlines.
How do you illustrate diversity? You list, print, branch out and grow roots - right.
Passion - the essense of nerdiness. Designers are usually very nerdy about their cause. It was easy to just look within in this regard. Color, space, typogrphy, hex-text, you name it.
A challange, how do you illustrate experience? We did it by bringing light on both old and new technologies, while also always keep the work in focus.
The grand finale - a combination of all key values, or value illustrations.
- That is quality
This was just so much fun and I enjoyed every second. In addition - the result very appreciated by both the publicher of the magazine and the readers. Score!
web
- Simplify and streamline the process
Crimson is a professional photolab & digital printer. Their customer segment ranges from the photo enthusiast to the big exhibitors and museeums.
November 2015 - January 2016
The mission was to move from manually handling all finished orders and products to a digital system. This would involve creating a physical system as well, where products would be scanned and place in a logical place where the service desk could easily find them. We decided to build a custom shelf for the system, so I created a pattern to be printed on the side. Loved it!.
Internal system
Together with a very talented system developer I lead the project from start to finish. We consulted the staff as well as the clients to find the right problem to solve. I did UI/UX design and frontend development.
The controller | The warehouse associate | The receptionist
We created three different divisions to support the different users. One neutral, to do status checks, one for hte user working at the warehouse and another for the receptionist to find and hand the order to the customer.
The three divisions were separated by colors and symbols, which moslty already existed. That allowed me to focus more on the technical parts rather than design details.
There was opportunity to add lots of small bonus functionality. This was due to the early findings and the result was very much appreciated by both staff and customers as it improved the whole flow.
To support the new digital solution we had to simultaniously build a physical one. We build a dynamic shalf to support the broad variety in product size.
Yes, we used a hard coded database and the mindblowing working name wwl - where and what logistics.
The biggest challange was to lead a project like this since it required change and effort for many people. I learnet to weigh input and feedback, get back to the right person - in hte right moment, and much more.
web
- We need a tool to simplify the process of reorderings
Crimson is a professional photolab & digital printer. Their customer segment ranges from the photo enthusiast to the big exhibitors and museeums.
2014
This is one of the first projects I was professionally involved in as a frontender, and not only designer. The goal was to produce a solution really fast to ease the process of reorders, both for the customers and the staff. A login, a form and that was it.
Web
After quick feedback on sketches and flow we built a prototype for testing, which we could continue to build on. The process was fast and rewarding.
Of course. Though the users are mainly on desktop it's always a given to make most things responsive. So this time desktop first.
This only needed the essence, no fuzz. Enough said.
This project went real smooth even though I was such a rookie on frontend - I thank my awesome colleague. It was great to work on such a small and fast project, it enabled me to learn the process real quick.
Kajsa Unge
UI/UX designer | Frontend developer | Illustrator
I'm what they call a hybrid, a multi talented person. My passions are broad but somehow they always manage to relate to each other. Design is my premier and is where I have my roots. That said, frontend development has been a part of my professional role since 2014.
In the period of one day I switch between sketching with regular pen and paper, creating flows and designs in sketch, moving over to Visual Studio Code and the terminal. Most often also lots of browser or simulator testing. As a hybrid the speed and freedom is high and enables the possibility to influence, the process as well as the end result. It contributes to a broader understanding of processes and concepts, and for colleagues, partners and clients.
Outside work there is a whole lot of play going on, very much often with my son Loa, but also in the form of side projects and other interests such as drawing, painting, photography and social lofe. Absolutely addicted to bubbly water, mustard and list making. A couple of times per year I leave the city to spend some quality time with family and old friends on my home island Gotland. I'm generally a humble and caring person with a positiv attitude. Yep.
Mixed projects
web
app
web
print illustration
web
print illustration
web
& work experience
September 2016 - ongoing
I vissa projekt arbetar jag primärt med design, i andra främst med utveckling. Allt som oftast blir det ändå både designande och kodande, det går ju hand i hand. Futurice är ett toppenställe med härlig kultur och generositet på alla sätt. Massor med frihet och ansvar.
Take away - Varje dag är full av nya insikter och lärdomar. Mycket inom kod och business
2012 - August 2016
Great creative freedom with of responsibility for branding and marketing. This involved creating ads, designs for striping trucks, layout and art for showrooms, planning and executing events, expos and photoshoots. The role grew to also include designing and building web services, internal systems and product development.
Take away - I got a good insight in the photo- and print production. This is also where my developer journey started.
January 2009 - ongoing
kajsaunge, freelance, Stockhom
a broad mix of graphic design work such as logos, prints, illustrations, smaller web sites, photoretuching and digital art.
Take away - time is money
2011 - 2012
Expansion of the intranet with focus on interaction to grow the number of users.
Take away - an aptite is fruitful, always
March 2008 - January 2009
I started off with administrative work which soon moved over to more graphic and digital work such as presentations, improvements on structure and content for their intranet.
Take away - it takes more than charm to reduce long lead times
& cources
Professional development
Online courses & training
2016-2017
Plural, Egghead, Free code camp, Laracasta
2018
Plural, Codewars
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